AYOUTHVEDA STORE, MYSORE

 There is a huge void in the space where Ayurveda meets modern science. Ayouthveda, an upcoming beauty and personal care brand in the market envisaged their stores with a young spirit and targeting an approachable luxury to connect to Gen Z. The palette consists of a muted gold shade, with hints of beige. The shelves are inspired by apparatus in their stick-like structure with mirrors and shelves attached. The design makes for a warm welcoming space to explore the Ayurvedic knowledge base of years of research and development of the AIMIL pharmaceutical group. The main concept for visual merchandising (by Brijesh Dahiya, Gulabo Design) is the Alchemy, inspired by AIMIL’s legacy of pharmaceutical history.